photo credit: The U.S. National Archives
The new buzz in business is how to use social media in business. All the fuss is all about businesses trying to get more clients and customers. I think a lot of people are caught up in the “wow factor” of new tools such as Twitter and Facebook or Linkedin. It seems to me that a lot of people in business are looking for a “magic bullet” to help them solve all their problems. Social media are the “new things” for doing this. I’m seeing a lot of workshops popping up to help teach people about “social media”.
Bethany Spilde taught one such workshop I attended yesterday. I was impressed that she stressed how online connections should never be used to avoid “offline” ones. She said that business networking still needs to be done face-to-face. Online connections should be used to enhance the personal connections and relationships in business.
She’s singing my song. I believe it’s important to be highly connected so I can give value to both my clients and the people in my sphere of influence. I believe in doing business by referral. I’m not ashamed to ask for referrals. But I’m also committed to giving as many referrals I can. I will work to stay as connected as I can online and off so that I can serve well the people I know.
I strongly agree with face-to-face connections and referrals . For me, I wanted to broaden my circle of influence and enlarge my territory (globally)…read on.
Last summer I met Bethany Spilde, Social Buzz Media, and she launched my Social Media plan. Social Media is a piece of the puzzle; it’s not a passing fad. The key is knowing how to use it and that is what Bethany showed me.
Was it outside my comfort zone…yes. Did I fight it? initially, yes. Then, I realized this is not an all or nothing but a blend. Find what works for you and your business. As a wellness coach and speaker, it’s an avenue for people to get to know me and see that I walk the walk and have a lifetime of experience in the field. We want to know about the people we’re going to do business with.
TCOY = Take Care of You
Lucy DelSarto, WEC